CAFA / Canadian Fashion / Fashion & Business

Canadian Designer: Beaufille

The CAFA Gala is just around the corner (April 7), so Fashionist-eh is going to provide some quick profiles of the 2017 nominees.

First up, Beaufille. They are nominated for The Womenswear Designers of the Year award.

Translating to “handsome girl”, Beaufille is run by two sisters, Chloe and Parris Gordon, and they have creativity running through their veins. Their mother is an artist and they grew up surrounded by fashion, art, and creativity. So, naturally, they were drawn to fashion. Both were trained at the Nova Scotia College of Art and Design, with Chloe focusing on fashion and textiles, and Parris focusing on jewelry design and metalsmithing. Their entry into the fashion industry was in 2009 as Chloe Comme Parris.

In 2013, the sisters became Beaufille and after debuting at NYFW, their 2016 fall collection was a success. Next thing they knew, they had Intermix and Net-a-Porter knocking on their doors.

Beaufille’s designs are described as minimalist but natural; sophisticated but approachable. It seems to be the meshing of two worlds. They describe their brand as the “contrast between masculine and feminine elements; a combination of hard and soft”. Now that the sisters have their brand out there, and people are noticing, their 2017 collection reflects a more free-spirited and creative edge. Expect volume, ruffles, florals, and plants as it is inspired by Brazilian landscape architect, Roberto Burle Marx.

Good luck to Chloe and Parris Gordon!

Check out their Ready-t0-wear Spring 2017 collection here: http://www.vogue.com/fashion-shows/spring-2017-ready-to-wear/beaufille

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The Fashionist-eh’s favorite look from their SS17 collection

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