Neigum opted for a gallery-like presentation during Toronto Fashion Week. He veered away from the typical runway show and instead created something more interactive. This is just an example of the type of creativity that motivates Neigum’s collections and contributes to its great success.
Born in Drayton Valley, Alberta, Canada, Neigum attended MC College in Edmonton and obtained a Diploma in Fashion Design and Apparel Production. Later, he moved to NYC to attend the Fashion Institute of Technology and interned for Yigal Azrouel.
Neigum’s debut was in 2011 at the previous World MasterCard Fashion Week in Toronto. Starting then, his label took off. In 2012 he received the Toronto Fashion Incubator’s New Labels Award, which included a substantial cash prize, free studio space, and editorial coverage by Flare Magazine. In 2014 he won the Mercedes-Benz Start Up Award. This award was accompanied with a grant and mentorships from Fashion Magazine’s Editor in Chief and IMG Canada. Again, in 2014, his line was picked up by The Room at the Bay. In 2015, Neigum won the Swarovski Emerging Talent Award at CAFA, which included a money prize and mentorships from NKPR Inc. and Hudson’s Bay Company and Lord & Taylor. In 2016, Neigum won the DHL Exported program in London, which awarded him two fully sponsored fashion shown at London Fashion Week.
Much of Neigum’s work is based on the golden ratio. His SS16 premised itself on this ratio of 1 x 1.618 and as such “he cut lengths of cloth in rectangles that corresponded to it, and draped the fabric to create blanket coats, wrap skirts, and cape-like tops”(1). The Fall 2017 collection adjusts his usual tone, and is instead a reflection of Neigum’s “escapist and self-preserving instincts”(1). Burnished gold velvet makes an appearance; it is brushed back and draped and wrapped. Vogue interpreted this as Neigum’s escapism. Self-protection was showcased through the use of painted navy pleated material that resembled armour. In stark comparison, Neigum also used lightweight and fluid fabrics, which gave the collection as a whole “a spirit of ease”(1).
Neigum has clearly had an impressive career, and I suspect that it has only just begun. Neigum is nominated for the 2017 Womenswear Designer of the Year Award. Good Luck Sid Neigum!